Stories

The most overlooked growth opportunity in retail today? Bookable experiences. But success doesn't start with tools – it starts with mindset. In this article, you'll learn how to shift from transaction-thinking to transformation-thinking using BRG’s PAER model (Plan, Arrive, Experience, Remember). When done right, experiences drive revenue, loyalty, and long-term brand equity.

Retail spaces are increasingly becoming venues for experiential and educational entertainment, a sector that is quietly surpassing traditional entertainment in consumer spending. Learn how consumers are more inclined to spend on engaging, interactive experiences like 'edutainment'. The growing success of the cooking class industry serves as a testament to this trend, showing a shift in consumer preferences towards experiences over traditional product purchases. Retailers can tap into this trend by transforming their spaces into hubs for memorable experiences, opening new revenue channels in the retail sector.