Who we are
Our Story
We chose to build services, software, and expertise in the practice of helping everyday retailers bring their customers together for bookable experiences.
It has been wonderful to serve thousands of small to medium sized retailers around the world as they host people looking to create happy memories with their retail brands at the center of the experience.
We help retail brands offer bookable experiences
Our Leadership
Sam Robertstad
Co-Founder & COO | Bookable Retail Group
Sam is a strategic product leader and passionate advocate for the experience economy. With deep expertise in go-to-market strategy, product innovation, and customer psychology, he helps brands transform in-person engagement into scalable, revenue-generating programs.
At BRG, Sam leads execution across operations, service design, and delivery - applying the PAER framework (Plan, Arrive, Experience, Remember) to help clients build bookable, tech-enabled programs that drive loyalty, lifetime value, and advocacy. His background spans 15+years in product management, including leadership roles at Amazon, T-Mobile, and Sinclair, where he launched and scaled customer-facing platforms across SaaS, mobile, and AI.
Sam has helped clients validate new offerings, accelerate growth, and bring clarity to complex product challenges - turning strategy into measurable results.
Mark Sandeno
Co-Founder & CEO | Bookable Retail Group
Mark is a pioneer in bookable retail experiences and the founder of the Experiences App, a Shopify-based platform powering bookings for thousands of experiential merchants. His hands-on work with retailers, studios, and service-based businesses has given him rare insight into what drives conversion, retention, and long-term success in experience commerce.
A lifelong entrepreneur, Mark has launched and scaled multiple ventures at the intersection of brand, commerce, and experience. At BRG, he leads vision, strategy, and partnerships - shaping the future of experience-driven retail and helping brands stay ahead of shifting customer expectations.
Mark’s work has enabled merchants to generate sustainable revenue, increase bookings, and build stronger customer connections through unforgettable experiences.
