Who we are

Our Story

The Shopify specialists who understand how retail really works

Successful online growth requires more than a beautiful website. It requires a deep understanding of retail operations, customer behavior, and the systems that support both. BRG was created by operators who have worked directly with retail merchants and service-driven brands. We know the challenges they face and the opportunities hiding in their data.

We have helped retail stores migrate to Shopify, integrate bookable services, and build revenue systems that operate with clarity and consistency. Our founders saw firsthand how much potential is lost when brands lack actionable insight into what drives performance. That is why we now focus on using data, automation, and human expertise to guide smarter decisions and measurable revenue lift.

Our clients do not just get advice. They get a system that drives clarity, supports growth, and frees them to focus on serving customers.

A Revenue Intelligence Partner for Shopify retailers

We help retail stores grow with a system designed for clarity and consistency. From data analysis to prioritized actions to ongoing optimization, BRG gives merchants the insights and support needed to improve revenue and customer behavior month after month.
3,000
+
Retail Stores Served
23
M+
Revenue for Clients
500
k
Experiences Delivered
15
+
Countries Served

Our Leadership

Sam Robertstad

Co-Founder & COO | Bookable Retail Group

Sam leads technical execution and delivery at BRG, helping retail stores turn their Shopify data into clear, profitable decisions. With more than 15 years of product management experience at Fortune 500 companies and high-growth startups, he brings enterprise-level discipline to the realities of retail operations.

At BRG, Sam oversees data foundations, integrations, and AI-supported optimization. He ensures every merchant has accurate signals, clean reporting, and simple systems that reveal what drives revenue growth. His background in scaling customer-facing platforms allows BRG clients to rely on systems that grow with them and remove operational guesswork.

Sam specializes in transforming complex technical challenges into clear, revenue-focused systems that give retail owners confidence and direction.

Mark Sandeno

Co-Founder & CEO | Bookable Retail Group

Mark leads vision and strategy at BRG, drawing from his experience as founder of the Shopify Experiences App and as a lifelong retail entrepreneur. His background gives him a unique understanding of how retail brands can use data to build stronger customer experiences and predictable revenue.

At BRG, Mark ensures every solution turns Shopify and GA4 data into simple, actionable insights. He focuses on helping merchants understand what drives performance, where opportunities are forming, and which actions matter most for revenue lift. His experience running retail businesses gives BRG clients clarity that blends analytics with practical judgment.

Mark specializes in translating complex data into recommendations that help retail merchants grow with confidence, consistency, and measurable results.

Let’s talk about your store’s next stage of growth

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See clearly.
Grow consistently.

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